The primary application of our data is the low latency read we give on daily sales at hundreds of merchants across Europe. We provide contextual insight as well. Through our anonymised consumer spend panel, we can discover which merchants are more likely to be shopped together. A simple way to understand this is an analogy with a basket of products in a grocery store. We want to know which products are found with an obscure product such as anchovies. Bananas are found in a th
