Micro Data Grocery Analysis - The Day Aldi Came to Town
The current cost of living crisis has seen a significant shift in consumer spending patterns as household budgets have been increasingly squeezed. The Grocery sector traditionally acts as a reliable barometer for the wider economy, so it’s perhaps unsurprising that since April, there has been a noticeable shift in consumer spend towards Discounters - Aldi, Lidl and Iceland. This has occurred at the expense of the large Multiples, and Sainsbury’s, Waitrose and Morrisons are pa