• Fable Data

Weekly Consumer Economy Report (20-26 April)

In light of the ever changing situation surrounding Covid-19, Fable Data publishes a weekly report to reveal the magnitude of the daily fluctuations across the European consumer economy. Our data shows the shift in spending trends by category, region and demographic subgroups, helping decision-makers make better decisions in this challenging environment.

Contact Stephanie Goulden at stephanie@fabledata.com to access the full report.


Over the last seven days the UK spend index increased; there was a faster increase at the start of the week, before starting to taper off. In Germany, the spend index fell over the week after an initial increase.

The Digital Goods sector growth flattened across both countries, although the category was still performing well YoY. Spend per customer was flat for Germany Digital Goods, so sales were mainly driven by customer volumes. In the UK, there were more Digital Goods customers, who were also spending more. Specialty Retail trends were very different between the UK and Germany. UK number of customers fell, with growth driven by spend per customer. Germany Specialty Retail was more stable YoY.

Spending was in decline across all UK regions, except for London which had a large increase in spend at the start of the week. This growth eased towards the end of the week although it was still up YoY. The increase was seen across all ONS subgroups but was mainly driven by the Cosmopolitan subgroup.