• Fable Data

Weekly Consumer Economy Report (4-10 May)

In light of the ever changing situation surrounding Covid-19, Fable Data publishes a weekly report to reveal the magnitude of the daily fluctuations across the European consumer economy. Our data shows the shift in spending trends by category, region and demographic subgroups, helping decision-makers make better decisions in this challenging environment.

Contact Stephanie Goulden at stephanie@fabledata.com to access the full report.


Over the last seven days the YoY declines in both the UK and Germany have improved slightly versus the prior week.

UK Fuel and Clothing continued to level at ~50% below last year. The strong growth in Digital Goods YoY eased slightly. Grocery continued to track well compared to last year, whilst News Stands showed signs of beginning to improve.

Germany Fuel, Passenger Railways and Food & Beverage continued to underperform YoY, whilst the improved YoY performance in Digital Goods, Professional Services and Package Stores/Liquor/Off-licences eased.

London saw the greatest changes in contribution of spend over the past three weeks compared to significantly less variation in Northern regions. Cosmopolitans mirrored London’s trends, with Hard-Pressed Living and Ethnicity Central taking up a greater share of spend over the period.

Although still down YoY, both business and consumer spend picked up.