• Fable Data

Weekly Consumer Economy Report (4-10 May)

In light of the ever changing situation surrounding Covid-19, Fable Data publishes a weekly report to reveal the magnitude of the daily fluctuations across the European consumer economy. Our data shows the shift in spending trends by category, region and demographic subgroups, helping decision-makers make better decisions in this challenging environment. Contact Stephanie Goulden at stephanie@fabledata.com to access the full report.


Over the last seven days, the YoY declines in both the UK and Germany continue to show slight improvement versus the prior week.

For both Regional and ONS subgroup contribution to overall spend, our data saw only small movements this week, with no group’s relative proportion moving by more than 1%.

Although still down YoY, both business and consumer spend continued to recover slowly. See pages 5 and 6 for more categories ranked by performance since the start of April.