• Fable Data

Weekly Consumer Economy Report (6 – 12 April 2020)

In light of the ever changing situation surrounding Covid-19, Fable Data publishes a weekly report to reveal the magnitude of the daily fluctuations across the European consumer economy. Our data shows the shift in spending trends by category, region and demographic subgroups, helping decision-makers make better decisions in this challenging environment.

Contact Stephanie Goulden at stephanie@fabledata.com to access the full report.


During the week from 6th to 12th April, we saw similar trends across the UK and German daily spend index, which both showed a pre-Easter lift.

The UK improved from 94 to 95, before falling again to 93 on the 12th April. Similarly, in Germany the spend index increased from 87 to 89 between 5th to 9th April, before falling to 86 by 12th April, the lowest level so far.

Additionally, there were significant changes in consumer spending by sector. In the UK and Germany spend on clothing continued to show YoY declines. Spend on digital goods increased more than 150% (excluding Easter Sunday in the UK), and pet supplies and grocery both experienced a pre-Easter lift (grocery spending in Germany increased 93% YoY on 9th April). Spending in discount stores showed YoY growth in the UK and on some days in Germany. Music and computer stores performed strongly in the UK but were flat in Germany.