About us

We are a team on a mission to find and deliver better data. 

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Luke Kennedy

Founder & CEO

''During my time in government and business I helped Ministers, industry leaders and global investors make strategic decisions. Too often these decisions are based on data sets that are small in sample, stale and skewed. This leads to sub-optimal decision on matters of policy, capital allocation and commercial strategies – ultimately negatively impacting economic growth, job creation and levels of investment into public services.​

I was frustrated, and at times very worried. And believed there must be better data out there. Which is why I set up Fable Data. We are working with technology and financial partners from across Europe building anonymised consumer and business data sets that are real-time, large scale, accurate and predictive. We can see the economy in real time.​

There are many commercial applications for this data, and significant revenues to be generated for our partners; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.​''​ 

Our Advisors


Professor Anne Trefethen

Non Executive Director

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Anne, is Pro Vice-Chancellor (Academic Services and University Collections), and professor of Scientific Computing at the University of Oxford. She is a fellow of St Cross College. Her work in industry and academia focuses on numerical algorithms and software, computational science and high-performance computing.


At Fable, Anne is a Non Executive Director on Science, Technology and Fable’s wider organisational development.


Kitty Ussher

Chief Economic Advisor 

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Kitty is an economist and a former MP and Treasury minister who served as Economic Secretary to the Treasury (City minister) during the financial crisis of 2007-08. Her specialism is public policy thought leadership research and she is currently also the Chief Economic Advisor to the think tank Demos. In her early career she worked at the Economist Intelligence Unit, writing country risk reports and she holds an MSc in Economics from Birkbeck and an undergraduate degree in Politics and Economics (PPE) from Balliol College Oxford. She is also a qualified maths teacher from the Now Teach scheme for senior professionals.


Dr Brent Mittelstadt

Data Ethics Advisor

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Brent Mittelstadt is a Research Fellow and British Academy Postdoctoral Fellow in data ethics at the Oxford Internet Institute, a Turing Fellow and member of the Data Ethics Group at the Alan Turing Institute, and a member of the UK National Statistician’s Data Ethics Advisory Committee. He is an ethicist focusing on auditing, interpretability, and ethical governance of complex algorithmic systems.

His research concerns primarily digital ethics in relation to algorithms, machine learning, artificial intelligence, predictive analytics, Big Data, and medical expert systems. 


James Sherwood-Rogers

Non-Executive Chairman

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James led the growth of Landmark Information Group for DMGT, creating a data business that stretched across Property, Financial and Insurance markets with sales in excess of £200m.


Now a board director and investor, James is also Chairman of COPSO, the property data trade body, and a member of the Land Registry Advisory Council. 


Tiffany Lathe

 Legal Counsel

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Tiffany is a tech lawyer with over ten years’ experience in guiding public and private companies on all aspects of business both domestically in the UK as well as internationally. Her last executive position was SVP & General Counsel of Rackspace, a cloud computing company with over $2B in revenues, which IPO-ed in 2008 and then sold out to private equity in 2016 for $4.3B. Tiffany is fanatical about creating a world-class working environment and workplace culture in which every employee feels valued and inspired to greatness. 

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Edward Rumble

Strategic Advisor 

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Edward graduated from Oxford University with an M.Phil in Political Theory.  He began his career as an Equity Analyst at Fidelity Investments, working to develop stock ideas in the European technology sector for Fidelity portfolio managers based in London and Boston, and became the assistant on the Fidelity European Small Cap Fund.  A move to American Express Asset Management International saw Edward take a senior role in building the European Alternatives business and co-managing a Market Neutral Equity fund.  In 2007, Edward Co-Founded Pensato Capital, helping build the team, infrastructure and client base while co-managing the firm’s European alternatives and long-only equity funds.  Pensato was successfully sold to a larger asset manager after 10 years, since when, Edward has developed other interests as a board director and angel investor.  Edward brings 25 years’ experience as an investor, having conducted thousands of research and due diligence meetings with company management teams.  He continues to be inspired by helping small companies with big ideas turn into great businesses.


Lawrie Abercrombie

Security Advisor

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Lawrie has extensive knowledge of Security Frameworks, in particular Security Legislation, Policies and Standards and is fully cognisant of the latest technical cyber security threats and mitigation measures. Whilst leading and assisting on projects for various UK Central Government Departments and commercial clients in the UK, NATO and the Middle East, he has provided Cyber Threat and Security Risk Assessments, Security Architecture design and Security Governance and has also audited to ISO 27001, the UK’s Cyber Assessment Framework, ISO62443 and NIST’s Framework for Improving Critical Infrastructure Cybersecurity.  Serving as an officer in both the Regular and then the Reserve Army, he developed a particular interest in the development of Cyber Defence Capability in multinational and joint cyber operations as part of which from 2013 -15, he planned and led the UK’s participation in Ex CYBER GUARD, the world’s largest real time Cyber Defence Exercise.

Meet The Team


Richard Taylor

Data Scientist

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Richard has an MSc by Research in Astrophysics from The University of Manchester where his thesis focused on the statistics of the distribution of galaxies within computer simulations of the Large Scale Structure of the Universe. Following time working in Audit for KPMG, Richard joined Barclays as a Data Scientist, where he worked for the 5 years prior to joining Fable. At Barclays he worked within Market Surveillance developing Machine Learning methodologies and models using the latest Big Data technologies.


Jonathan Franco

Data Scientist

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Jonathan has a BSc in Economics from the University of Surrey and an MSc in Financial Engineering from Imperial College London. During his experiences within trading and research at J.P. Morgan and Commerzbank, his interest moved away from traditional methods of statistical analysis to more machine learning and NLP orientated.


Marco Catania

Junior Data Scientist

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Marco has a BSc in Law from the University of Paris 2 Pantheon-Assas in France and is finishing an MSc in Data Science from Birbeck College London. He has always being passionate about computers and decided to change path after seeing the potential of the Big Data era. 

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Joash Alonso

Junior Data Scientist

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Joash graduated with an MChem in Chemistry where he researched OLED emitters using ab initio quantum chemistry methods. He then began a PhD at Imperial College London developing new analytical procedures to determine complex surfactant fluid behaviour where he was exposed to the potential of machine learning techniques. After developing a strong interest in machine learning and optimisation, he decided to leave academia to pursue a career within data science.

Luke Kennedy
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Luke is an experienced team, product and business builder. In his twenties Luke founded two market making investor research businesses, building out global research platforms in partnership with teams that now lead and develop those businesses beyond Luke’s imagination and comprehension. At Fable Luke’s role is to challenge. Challenge the market, the team and our data. Some of the institutions that have nurtured and constrained Luke in equal measure include the London School of Economics, policy think tank DEMOS and the Goldman Sachs SME alumni scheme

Debbie Mulloy
Commercial Partnerships Director
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After graduating with a MA from Oxford University, Debbie started her career at VirginMedia, negotiating interconnect arrangements between BT and other telcos. She swapped switch rooms and satellites for festival wellies and backstage passes, with a move into music copyright, transforming the commercial approach at PRS. Having spent the last seven years in Structured Data at eBay, where she was responsible for content licensing and suppliers globally, Debbie is excited to join the Fable Data team and unleash the power of alternative data.


          Stephanie Goulden

Business Development Director

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After qualifying as a Chartered Accountant at KPMG, Stephanie spent some years working in stockbroking before moving into the world of big data, through a combination of business development and finance jobs at Experian, Nectar, Cardlytics and as a management consultant for numerous travel, retail and media UK brands.  She loves working at the threshold between finance, predictive data analytics and strategy, by merging data driven understanding with financial storytelling.

Dr Mark Howland
Chief Data Scientist
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Mark has a PhD in Archeological Science from Bristol University and an MChem in Chemistry from Oxford University. His expertise lies in driving strategic change as the conduit between Data Science and business activation. Mark started his career at Dunnhumby, the company that wrote the book on Customer Data Science. Over the last 15 years, he’s worked with and for some of world’s biggest brands including Tesco Malaysia, Nectar UK and Aeon Retail in Japan. He is fascinated by the wealth of information on human behaviour contained in our travel, media and purchase patterns.

Sairam Kamath
Chief Technology Officer
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Sai has lived and worked on 4 continents, built technology solutions for the governments in Asia and Australia, built financial software for money managers on Wall Street and most recently, co-managed a portfolio of quantitative investment strategies in Credit. He brings over two decades of technology development experience, over a decade of trading experience in financial markets and looks to shape the path Fable will take as it emerges a leader in this space.

A graduate from London Business Schools Masters in Finance and an Electronics Engineer by training, Sai practices a cross disciplinary line of thinking along with a love for bringing business focused technology enabled solutions to life. 

Suraj Gohil 
Product and Market Strategy Director 
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Suraj Gohil graduated with a BA in Mathematics and Computer Science from Oriel college Oxford.  Suraj has an extensive career in finance with a primary focus on corporate and government debt markets.  He started his career as a structured credit trader for KBC Financial products.

He then moved to the hedge fund industry where he joined Observatory Capital management as a portfolio manager for European credit before taking over the global Emerging markets credit business.  He later moved to CQS where he setup the non-Asian Emerging markets credit business.

Peter Johnson
Chief Finance Officer
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After qualifying as a Chartered Accountant at Touche Ross (now Deloitte), Peter joined a newly formed insurance broker serving the financial sector and saw the business through to a successful acquisition. In 1999, Peter co-founded a VC-backed business that created an online platform to distribute US commercial insurance risk into the London Market.  As one of two key executives, he led the development, testing, and roll-out of the company’s systems as well as the finance, capital raising, and compliance side of the business.  Since then, Peter has worked with a number of early-stage technology businesses and has considerable experience of capital raising, shareholder structures, and the financial, operational, systems, and management requirements of that sector. Peter has also been active as a finance consultant and entrepreneur in the third sector, in particular, education.  

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Rudy Seeneevassen
Operations Director
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Rudy has over 15 years experience of operation management, project and software/product management under his belt. He moved to London after graduating with a BSc Business, Economics and Law from the University of Montpelier, France.

His mission is to improve operational efficiency. He has consulted with many companies, such as digital production and marketing agencies, to define process and recommendations to deliver products or services to its customers in the most cost-effective manner possible whilst ensuring high quality of service.

Zina Papageorgiou
Business Development Executive
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After graduating from the University of York, Zina started her career in charity management and fundraising, working with Boards of Trustees, donors and institutions to maximise social impact. Having delivered projects in the US, Middle East and Europe, set up and managed fundraising departments and raised over 1million for good causes, she has experience in generating revenue from multiple sources and creating successful partnerships with a wide range of stakeholders. Zina is also a Certified Digital Marketing Professional (Institute of Digital Marketing) and is excited to demonstrate to clients the value within Fable Data. 


Mick O'Connor

Director, Corporate Products & Strategy

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Mick has extensive global experience across EMEA, Asia and North America, leading teams focused on helping clients unlock the value in data.

He started his career at Dunnhumby, where he helped build and take to market the world’s first Customer Data Science platform. Since then, he has worked extensively across different verticals including Grocery Retail, Speciality Retail, TelCo, FMCG and Financial Services. 

Mick enjoys working with clients across different sectors to build and deliver cutting edge products and solutions to address complex business problems and drive value for clients.

He is excited by the opportunities at Fable Data for leveraging alternative data in the corporate market.

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Anneliese Protheroe

Business Development & Marketing Manager

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Anneliese started her career in the Civil Service with postings in Paris and London following studies and a passion for European languages and culture, before moving into consulting.


Consulting at both large global firms and small strategy houses, Anneliese has specialised in marketing and engagement strategy and business development across the public, finance and telco sectors. Both a strategic thinker and operationally minded she’s equally interested in big ideas as the feasibility and implementation of them to drive learnings and outcomes, using the right blend of insights, data, capabilities and ambition. In summary: a strong generalist, collaborative, detailed, efficient (and a touch competitive!).

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Masood Shah

Senior Data Engineer

Masood is a Post-Graduate in Software Engineering from Leeds Metropolitan University, having 20 years experience in IT mainly MS SQL SERVER and Oracle (OLTP/OLAP/ETL) Database Design, Development and Administration. Working as technical Architect/Consultant/DB capacity provided technical lead by overseeing database technical architecture, design and Administration activities.


Masood has a track record of managing Enterprise Level, Mission Critical database systems for Financial (ATOS, Barclays, NatWest, LSG, Co-Op Bank, Amulet Group), Insurance, Retail, Travel and various Public sectors IT industries. He has extensive knowledge of the architecture and functionality of MS SQL SERVER on Windows platforms along with Oracle on Windows and UNIX. 


A TOGAF 9 certified Architect, he has considerable experience at Domain Level Data Architecture including Conceptual, Logical and Physical Data Modelling; Data Reconciliation and Integrity; Data and Business Process Mapping; Data Migration, Cleansing and Transformation.

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Priscilla Donkor

Project Support & Administration Officer

Priscilla comes from a PA/EA and management background, supporting projects at director level. She was first introduced to Big Data whilst at a consultancy working towards social change and has worked on projects supporting NHS England, The GLA and various other community initiative groups. She brings with her a passion for efficient project delivery and is currently studying towards an MSc in Management with Marketing at Birkbeck College London.



Office Dog



Office Dog


Lucy’s role is to keep Regent’s Park free of squirrels or sleep somewhere in the office. You can usually hear her before you see her as she snores very loudly! Lucy says, “if you want to visit the office please bring sausages”

A true terrier, with endless enthusiasm, Archie is happiest chasing anything that catches his attention. Iron jaws make sure no detail escapes him.