Make better business decisions with granular customer and competitor insight
Fable’s clients have access to the most comprehensive anonymized dataset of European banking and credit card transactions.
We source our data directly and exclusively from European banks and card issuers.
Our advanced proprietary algorithms enable us to accurately extract merchant and category information from each card transaction. We further enrich the data with detailed merchant and consumer attributes.
Fable has developed a unique methodology of ‘privacy by design’ so that responsible data handling and the preservation of privacy is always our first consideration.
Informing essential business decisions
Validate and fill gaps in traditional government statistics with Fable’s powerful transaction data
Establish whether a brand is in line with macroeconomic trends
Inform demand forecasting by understanding impact of market events and early indicators of change by region, channel and demographic
Conduct market opportunity analysis, via shifts in customer spend
Analyze competitor performance
Measure share of wallet dynamics
Gain shopper intelligence
Obtain shopper loyalty insights and undertake meaningful customer profiling
Discover invaluable spend insights
Determine where to open new outlets
Evaluate established sites
Validate the performance of emerging merchants in your space. Assess the potential for acquisition, with point in time performance data
Determine whether to continue investing in a business or invest in a new business that captures new avenues of consumer demand
Utilize macro consumer behaviours to inform demand forecasting with precision
Row level solutions providing every transaction from every user with daily updates
Fable Signal is designed for data driven businesses who want a comprehensive read of the European economy.
Fable’s data is trusted by many of the world’s most influential organizations including…
It is sourced directly and exclusively from banks and credit card issuers. We are proud of the long- term partnerships we have built with global banks, who trust us to handle, share and commercialize their data.
We have over seven years of history for demand forecasting and trend analysis, and we cover the performance of a high volume of merchants including listed and private companies. Our data portfolio is constantly updated as we onboard new European data partners. Please contact us for the latest information on global coverage and scale.
Our data is pan-European. We are continuously growing the number of European countries we cover and the amount of data we hold for each. For a detailed breakdown, please get in touch.
No. We have strict onboarding and quality assurance practices in place to ensure all our data at onboarding states is PD free. Our rigorous quality assurance processes ensure this remains the case.
Yes, we offer a 30–day trial of our live feed and full history. Trials are available on all products. Please get in touch to find out more.
Yes. Our products come with additional material to enable all technical teams and allow them to get the most out of our data.
In addition, our team of researchers, data scientists and analysists are always on hand to support with the onboarding of our data at the start, and analysis during evaluation.
We offer annual subscriptions to our data products.
We offer row level transaction data (Fable Signal), which provides the most granular view of the European economy. We offer a daily live feed of individual transaction by individual user, formatted similarly to the rows on a credit or debit card statement.
We offer a range of different price points to suit all our clients depending on the sectors and geographies that most interest them. Please get in touch if you’d like to find out more.
Our data is typically delivered via AWS S3 and we are constantly reviewing other access methods so that our clients can access and get the most value out of our data in a way that suits them. Please get in touch if you would like to discuss your preferences for accessing our data.