fable data
A single-minded purpose, delivered with passion and pride
Our mission is to arm the world’s decision-makers with the most reliable, trustworthy, and timely consumer transaction data available. Great data can change the world!
fable data
Our mission is to arm the world’s decision-makers with the most reliable, trustworthy, and timely consumer transaction data available. Great data can change the world!
Established in 2018, Fable is a leading data aggregator and data science company. Our international team is made up of over 70 talented and committed individuals.
Fable was founded by Luke Kennedy and Suraj Gohil. Their respective experiences in government and fund management led them to the same conclusion. Vital decisions that affected whole communities (and, in some cases, countries) were being made with incomplete, stale data.
Today, Fable seeks to meet this challenge, by providing award-winning, real-time datasets to government, central banks, and leading universities on a pro bono basis. As a business, we also supply our data to investors and corporate organizations. After all, better decision-making across society ultimately benefits all of us.
“There are many commercial applications for our data; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.”
Luke Kennedy, Fable Data CEO
We have consciously shaped a team of brilliant people, working brilliantly together.
We often talk about ‘Individual Value and Collective Strength’ – there’s magic in how each person can contribute to something so much bigger. We are considered in our approach, thoughtful towards our colleagues and always committed to doing the right thing.
Our talented Executive Team brings many years of industry and sector expertise to Fable
CEO
CEO
Luke is an experienced builder of teams, products, and market making businesses. In his 20s, he founded two investor research companies, building out global research platforms in partnership with teams that now lead and develop those businesses beyond his imagination.
Some of the institutions that have nurtured and constrained Luke in equal measure include the London School of Economics, policy think tank DEMOS, and the Goldman Sachs SME alumni scheme. At Fable, Luke’s role is to challenge – challenge the market, the team, and our data.
“Away from Fable, I am an adviser to Government departments and also a school governor. I am a terrible but enthusiastic and passionate piano player, and I love spending holidays surfing with my children”.
Chair of the Board of Directors
Hedwige Nuyens has more than 30 years of experience in the Banking Industry and in Finance. She currently heads the International Banking Federation representing the banking industry at international level. Previously she was Head of Group Prudential Affairs at BNP Paribas, Chief Financial Officer of the Catholic University Louvain and Chief Risk Officer of ABN Amro Bank in Belgium.
Hedwige holds a Faculty of Law and a Master’s in financial sciences from the Catholic University Louvain, a Master’s in business administration and finance from the EHSAL Brussels. She followed courses on Digital Transformation at Insead, on Sustainable Finance at Cambridge, on Artificial Intelligence & Machine Learning at MIT and on Cyber Security at Harvard.
At Fable she is a Non Exec Director and Chair of the Board of Directors, leading the Board meetings and sharing her experience in banking and regulatory affairs.
Chief Operating Officer
Anthony is an experienced leader of International Loyalty and Data businesses. His experience has concentrated on driving value from big consumer datasets and creating innovative solutions to serve both B2B and B2C sectors. Anthony has worked at a senior level within Barclays, Boots, Nectar and McKinsey & Company.
The COO at Fable, he leads the commercial, marketing, partnerships, strategy & planning, data & tech and research & development divisions. He loves the culture which has been nurtured at Fable, and which has brought together a multi disciplinary team from several countries, enabling a hugely talented, diverse team of individuals to flourish.
“I seem to spend a lot of time chauffeuring around my three teenage children and trying not to get into too much trouble with my wonderful wife. I love playing golf, supporting West Ham United and fixing damaged tyres for Saracens Wheelchair Rugby Club.”
Chief Partnerships Officer
Suraj graduated with a BA in Mathematics and Computer Science from Oriel College, Oxford. Suraj has an extensive career in finance with a primary focus on corporate and government debt markets. He started his career as a structured credit trader for KBC Financial Products before becoming a portfolio manager at Observatory Capital and then CQS, where he set up the non-Asian emerging markets credit business.
Suraj runs the data partnerships division as well as the Mission and Economics department at Fable. The Data partnerships division is responsible for sourcing and maintaining all of the banking data that powers Fable. The Mission and Economics team ensures that the data gets into the hands of decision-makers and academia. They also work on the development of new economic indicators using Fable’s latest data.
“I enjoy traveling with my family, especially in the South West of France, although I am a very proud Londoner at heart. I have a healthy appetite for good food and ensure that I maintain my daily routine which involves functional fitness to stay on top of life. I am also a big fan of mythology from all over the world.”
Chief Finance Officer
After qualifying at Touche Ross (now Deloitte), Peter joined a newly formed insurance broker in the financial sector, seeing the business through to acquisition. In 1999, he co-founded a VC-backed business that created an online platform to distribute US commercial insurance risk into the London market. As one of two executives, he was fundamental to the success of the business, leading the roll-out of the company’s systems as well as finance, capital raising, and compliance. Since then, Peter has worked with early-stage technology businesses, from determining shareholder structures to financial operations. Peter has also been active as a consultant and entrepreneur in the third sector, especially education.
At Fable, Peter is responsible for a large and diverse team of professionals looking after the company’s Finance, Compliance, Legal, and People needs. The watchword is inter-team collaboration, so that all of these disciplines are engaged early in any initiative.
“I am a passionate linguist, and love reading as much as I can in languages other than English. I am also a lifelong singer, specialising in contemporary classical choral music. It brings unique challenges and can be absurdly entertaining. There’s a real buzz in performing premières of great new compositions, and sometimes quiet satisfaction in thinking one has given the last outing to a turkey!”
Chief Innovation Officer
Sai has over 13 years of experience working on the Buy Side in roles that have ranged from quantitative model development, and risk management to trading and investment analysis. Over the past decade, he developed proprietary trading strategies and algorithms to identify and manage over a billion dollars in assets for a multi strategy credit fund, seeded by Brummer and Partners. Prior to this, Sai used his deep understanding of technology and software development to build tools and systems to scale businesses.
At Fable, Sai is the Chief Research & Development Officer, working with his team to identify and test concepts in the areas of products, analytics, macro and micro research, and solutions to customer use cases. All of which help to increase the value of Fable’s data sets to its clients. As a collaborative partner for all the other Fable teams, Sai’s team offers valuable services, solutions and insights that help enable and empower the rest of Fable to meet their goals.
“Outside of work I enjoy mentoring young entrepreneurs, and championing education for the under privileged through my relationships with a few grass root organizations. My passion for food often leads me to the wonderful selection of culinary delights that London has to offer. And although I’m no longer a professional trade, I still love to build and test unconventional proprietary algorithms in my spare time.”
Chief Strategy Officer
Felicity’s formative years were spent in banking, working first for Barclays, and Rothschild where she was involved in the creation of the group strategy team. This lit a strategic fire and she became a commercial strategist creating new businesses for large corporates to bring growth beyond core revenue. Prior to Fable, Felicity set up and ran the UK market for a smart building SaaS startup.
As Chief Strategy Officer at Fable, Felicity combines her past financial services sector experience along with her strategy, business design and growth expertise. She runs the Strategy & Planning division, which houses Product, PMO, Planning and Strategy – defining Fable’s ambitions and enabling team collaboration and shared learnings.
“Beyond work I, like many Londoners, spend my time seeking the best places to eat and drink in the city, or travelling abroad to do the same! I’m an avid reader, primarily of speculative fiction, and secretly have a few ideas for my own books. I also spent a year sailing the Seven Seas, despite a fear of open water…”
Chief Commercial Officer
Simon has worked for the last 20 years in data commercialization within the loyalty, retail, travel and financial sectors, with brands such as Nectar, Sainsbury’s, Amex, Avios, P&G, Visa, Ford, Ebay, Amazon and British Airways. He has worked extensively in global markets including Europe, Asia, Australasia and North America.
At Fable, Simon is the Chief Commercial Officer, working with his team to build new partnerships and long term client relationships based on finding the right data solutions for each client’s needs. Simon’s team is also responsible for looking after Fable’s growing base of international investor and corporate clients, ensuring that Fable continues to offer unique propositions, tailored to enable profitable client outcomes.
“I’m a keen sportsman and love to play football, cricket and just about any sport. I have 2 teenage boys who do the same! I also enjoy playing music (guitar and piano) and you can find me on Spotify.”
Chief Information Officer
A mathematics graduate, Craig has spent his career in the corporate and investment banking sector, working for the likes of HSBC, Citi, and Deutsche Bank. At HSBC he was the Chief Data Officer for the Global Payments Function. A an early adopter of big data technologies at the bank, he built and ran global, large scale data pipelines and managed governance, technology, operations and analytics functions for the Group’s payments and financial messaging data. Having developed many commercial, risk management and operational use cases he’s a firm believer in the power and value of transaction data.
At Fable, Craig is the Chief Information Officer running the company’s Engineering and Architecture, Data Science and Data Operations functions. As well as ensuring the delivery of a timely, high quality and compliant service to our customers. Craig’s teams are also responsible for evolving and transforming Fable’s use of technology as well as its engineering, data science and operational practices to meet the company’s growth ambitions.
“Outside of work, I’m a keen cyclist, building and riding bikes, and a recent enthusiastic convert to the joys of running. I basically just like being outside really!”
about us
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