CEO

Luke is an experienced builder of teams, products, and market making businesses. In his 20s, he founded two investor research companies, building out global research platforms in partnership with teams that now lead and develop those businesses beyond his imagination.

Some of the institutions that have nurtured and constrained Luke in equal measure include the London School of Economics, policy think tank DEMOS, and the Goldman Sachs SME alumni scheme. At Fable, Luke’s role is to challenge – challenge the market, the team, and our data.

“Away from Fable, I am an adviser to Government departments and also a school governor. I am a terrible but enthusiastic and passionate piano player, and I love spending holidays surfing with my children”.  

Suraj graduated with a BA in Mathematics and Computer Science from Oriel College, Oxford. Suraj has an extensive career in finance with a primary focus on corporate and government debt markets. He started his career as a structured credit trader for KBC Financial Products before becoming a portfolio manager at Observatory Capital and then CQS, where he set up the non-Asian emerging markets credit business.

Suraj runs the data partnerships division as well as the Mission and Economics department at Fable. The Data partnerships division is responsible for sourcing and maintaining all of the banking data that powers Fable. The Mission and Economics team ensures that the data gets into the hands of decision-makers and academia. They also work on the development of new economic indicators using Fable’s latest data.

“I enjoy traveling with my family, especially in the South West of France, although I am a very proud Londoner at heart. I have a healthy appetite for good food and ensure that I maintain my daily routine which involves functional fitness to stay on top of life.  I am also a big fan of mythology from all over the world.”

After qualifying at Touche Ross (now Deloitte), Peter joined a newly formed insurance broker in the financial sector, seeing the business through to acquisition. In 1999, he co-founded a VC-backed business that created an online platform to distribute US commercial insurance risk into the London market. As one of two executives, he was fundamental to the success of the business, leading the roll-out of the company’s systems as well as finance, capital raising, and compliance. Since then, Peter has worked with early-stage technology businesses, from determining shareholder structures to financial operations. Peter has also been active as a consultant and entrepreneur in the third sector, especially education.

At Fable, Peter is responsible for a large and diverse team of professionals looking after the company’s Finance, Compliance, Legal, and People needs. The watchword is inter-team collaboration, so that all of these disciplines are engaged early in any initiative.

“I am a passionate linguist, and love reading as much as I can in languages other than English. I am also a lifelong singer, specialising in contemporary classical choral music. It brings unique challenges and can be absurdly entertaining. There’s a real buzz in performing premières of great new compositions, and sometimes quiet satisfaction in thinking one has given the last outing to a turkey!”

Sai has over 13 years of experience working on the Buy Side in roles that have ranged from quantitative model development, and risk management to trading and investment analysis. Over the past decade, he developed proprietary trading strategies and algorithms to identify and manage over a billion dollars in assets for a multi strategy credit fund, seeded by Brummer and Partners. Prior to this, Sai used his deep understanding of technology and software development to build tools and systems to scale businesses.

At Fable, Sai is the Chief Research & Development Officer, working with his team to identify and test concepts in the areas of products, analytics, macro and micro research, and solutions to customer use cases. All of which help to increase the value of Fable’s data sets to its clients. As a collaborative partner for all the other Fable teams, Sai’s team offers valuable services, solutions and insights that help enable and empower the rest of Fable to meet their goals.

“Outside of work I enjoy mentoring young entrepreneurs, and championing education for the under privileged through my relationships with a few grass root organizations. My passion for food often leads me to the wonderful selection of culinary delights that London has to offer. And although I’m no longer a professional trade, I still love to build and test unconventional proprietary algorithms in my spare time.”

Anthony is an experienced leader of International Loyalty and Data businesses. His experience has concentrated on driving value from big consumer datasets and creating innovative solutions to serve both B2B and B2C sectors. Anthony has worked at a senior level within Barclays, Boots, Nectar and McKinsey & Company.

The COO at Fable, he leads the commercial, marketing, partnerships, strategy & planning, data & tech and research & development divisions. He loves the culture which has been nurtured at Fable, and which has brought together a multi disciplinary team from several countries, enabling a hugely talented, diverse team of individuals to flourish.

“I seem to spend a lot of time chauffeuring around my three teenage children and trying not to get into too much trouble with my wonderful wife. I love playing golf, supporting West Ham United and fixing damaged tyres for Saracens Wheelchair Rugby Club.”

Felicity’s formative years were spent in banking, working first for Barclays, and Rothschild where she was involved in the creation of the group strategy team. This lit a strategic fire and she became a commercial strategist creating new businesses for large corporates to bring growth beyond core revenue. Prior to Fable, Felicity set up and ran the UK market for a smart building SaaS startup.

As Chief Strategy Officer at Fable, Felicity combines her past financial services sector experience along with her strategy, business design and growth expertise. She runs the Strategy & Planning division, which houses Product, PMO, Planning and Strategy – defining Fable’s ambitions and enabling team collaboration and shared learnings.

“Beyond work I, like many Londoners, spend my time seeking the best places to eat and drink in the city, or travelling abroad to do the same! I’m an avid reader, primarily of speculative fiction, and secretly have a few ideas for my own books. I also spent a year sailing the Seven Seas, despite a fear of open water…”

Simon has worked for the last 20 years in data commercialization within the loyalty, retail, travel and financial sectors, with brands such as Nectar, Sainsbury’s, Amex, Avios, P&G, Visa, Ford, Ebay, Amazon and British Airways. He has worked extensively in global markets including Europe, Asia, Australasia and North America.

At Fable, Simon is the Chief Commercial Officer, working with his team to build new partnerships and long term client relationships based on finding the right data solutions for each client’s needs. Simon’s team is also responsible for looking after Fable’s growing base of international investor and corporate clients, ensuring that Fable continues to offer unique propositions, tailored to enable profitable client outcomes.

“I’m a keen sportsman and love to play football, cricket and just about any sport. I have 2 teenage boys who do the same! I also enjoy playing music (guitar and piano) and you can find me on Spotify.”

A mathematics graduate, Craig has spent his career in the corporate and investment banking sector, working for the likes of HSBC, Citi, and Deutsche Bank. At HSBC he was the Chief Data Officer for the Global Payments Function. A an early adopter of big data technologies at the bank, he built and ran global, large scale data pipelines and managed governance, technology, operations and analytics functions for the Group’s payments and financial messaging data. Having developed many commercial, risk management and operational use cases he’s a firm believer in the power and value of transaction data.

At Fable, Craig is the Chief Information Officer running the company’s Engineering and Architecture, Data Science and Data Operations functions. As well as ensuring the delivery of a timely, high quality and compliant service to our customers. Craig’s teams are also responsible for evolving and transforming Fable’s use of technology as well as its engineering, data science and operational practices to meet the company’s growth ambitions.

“Outside of work, I’m a keen cyclist, building and riding bikes, and a recent enthusiastic convert to the joys of running. I basically just like being outside really!”

With over 25 years of senior financial services marketing experience, Roxanne has worked for several blue chip organizations including Mercury Asset Management, Merrill Lynch and Prudential. She has also held senior roles at payment fintechs, regulators and also swapped sides to work as the head of strategy at a London agency. More recently she has acted as a consultant, using her successful entrepreneurial skills to help fintech start ups.

At Fable, Roxanne is the Chief Marketing Officer, responsible for the development and presentation of the Fable brand across channels and geographies. Fable’s growing Marketing team works highly collaboratively to articulate and share Fable’s expertise and Mission in the most engaging and relevant ways globally.

“Away from London, I live in the countryside where I love the rural lifestyle and the tranquillity of walking with my partner, usually surrounded by a variety of farm animals. We like to spend our free time cooking, growing our own produce and house-sitting for friends and family. And it seems no accident that paws and hooves are often attached to rather nice people, homes, and locations! I also enjoy really mentoring bright young marketing grads.”