Data buyers
Real-time European transaction data for Investors_
See market dynamics, merchant performance and consumer trends in real time using Europe’s leading source of consumer transaction data.
Informing investment strategies and decision-making across the globe
Fable’s clients have access to the most comprehensive anonymized dataset of European banking and credit card transactions, built for sophisticated AI-powered systems to produce the signals that put businesses ahead of their market.
How do we do it?
We source our data directly and exclusively from European banks and card issuers.
Our AI-driven processes enable us to collect, anonymise, validate, structure and deliver the cleanest, most consistent and precise consumer transaction dataset.
Our advanced proprietary algorithms enable us to accurately tag transactions to merchants and stock tickers. We further enrich each transaction with detailed merchant and consumer attributes.
Fable has developed a unique methodology of ‘privacy by design’ so that responsible data handling and the preservation of privacy is always our first consideration.
Use cases
Meeting multiple complex investor objectives
Systematic Investors
For an insightful real-time read of the European economy and businesses
- Use our tagged proprietary data to inform models and identify trading signals
- Leverage signals with other data sources to achieve uncorrelated returns
- Identify new market events with spend data across all merchants, sectors and geographies
- Measure correlations to reported numbers and stock prices as a momentum indicator
Fundamental Investors
For deep sector analysis including merchant performance
- Understand company and category spend at a granular level
- Track market share by company and competitor performance metrics
- Analyze same-store sales with our merchant location information
- Infer customer acquisition, switching, and retention behaviours
PE & VC Investors
For merchant and category analysis across a wide range of attributes
- Screen to identify opportunities and monitor competition
- Perform in depth due diligence to validate investment strategies
- Gain insights on European private or untagged merchants
- Understand European market dynamics by tracking market share and competitor performance
62 Merchant categories
950 + Tagged companies
550 + Tagged tickers
1500 + Private companies
Products
Fable Signal
Every transaction, delivered daily
Our most granular product, designed for data driven investors who want a real-time read on the European economy.
Fable Signal Daily
Aggregate level solutions to facilitate flexible and faster access to insights
Provides investors with sophisticated economic insights based on aggregations of the individual spending of millions of consumers across Europe. It has been designed to support a range of different trading styles and strategies.
Benefits
Access powerful actionable insights
Exclusive
Sourced directly by Fable, our data is unavailable from any other supplier
Unbiased
We employ diverse data sourcing for a well stratified sample
Compliant
Always anonymized and GDPR compliant, we conduct our 'privacy by design' methodology
Comprehensive
Extensive coverage of global stock tickers and private merchants with 7+ years of history
Structured
Detailed transaction data cleaned and tagged by ticker and merchant
Real-time
Market leading latency of T+3 from transaction date
Granular
See every transaction with detailed merchant and consumer attributes
Enabled
Our team of researchers, data scientists and analysts are on hand to support onboarding
Fable’s data in action
IMF – The Impact of Monetary Policy Shocks on Credit Card Spending
Researchers at the IMF have published another working paper using Fable’s data. The paper demonstrates the advantages of having high-frequency data to help improve the identification of the effects of monetary policy. The differences are particularly noticeable when compared to more traditional data sources on consumption, which are usually subject to less frequent aggregation. Additionally,…
Deutsche Bundesbank includes Fable Data in their Weekly Activity Index
Fable Data announces that the Bundesbank has included our real-time anonymized transaction data in their Weekly Activity Index. For more details about their Wöchentlicher Aktivitätsindex, click here. Fable Data was the first to bring this powerful form of data to the European market, and is delighted to be able to support the work of the…
Fable Data Informs New IMF Inflation Paper
Using Fable’s transaction data for the UK and Germany, the International Monetary Fund (IMF) has released a Working Paper on changing consumption patterns, and the resulting inflation bias during the COVID-19 pandemic. The paper uses Fable’s data to update the official inflation weights and quantify the resulting inflation bias, as official weights become outdated when…
Fable’s data is trusted by many of the world’s most influential organizations including…
FAQs
It is sourced exclusively from banks and credit card issuers. We are proud of the long-term partnerships we have built with global banks, who trust us to handle, share and commercialize their data.
We serve data-sophisticated businesses and organisations wanting to see market dynamics, merchant performance and consumer trends in real time. This includes governments, central banks, institutional investors, consumer technology businesses and retailers.
While the organisations we work with are human-driven, the interface between our data and their operations is automated. We think of ourselves as supplying a raw material to AI-powered systems that can detect and act on the signals within the data.
Our data is pan European. We have over seven years of history for back-testing and trend analysis, and we cover a high volume of merchants including listed and private. Our data portfolio is constantly updated as we onboard new European data partners. Please contact us for the latest information on global coverage and scale.
Our data does not contain MNPI. Fable processes anonymous consumer transaction data that is lawfully obtained from various data partners such as banks, card issuers, and open banking fintechs or payments processors. The data does not constitute MNPI, from a UK, EU, or US legal perspective.
In addition we have strict onboarding and quality assurance practices in place to ensure all our data at onboarding states is PD free. Our rigorous quality assurance processes ensure this remains the case.
Yes, we offer a 30-day trial of our live feed and full history. Trials are available on all our products – from the most granular row level, to our aggregated options. Please get in touch to find out more.
Our proprietary data platform processes billions of consumer transactions, with AI embedded across the production process but always with human review at key checkpoints. AI supports onboarding of new datasets, product testing, data quality assurance, and anonymisation checks, helping us scale securely without compromising accuracy or compliance. We use AI to accelerate merchant discovery and ownership research, and to support the curation and quality control of training data behind our enrichment models.
Note: Consumer data is always anonymised before it enters our processing pipeline. We work with transaction-level patterns and trends, not personally identifiable information and our tools and workflows are designed to operate on this anonymised, aggregated data. We don’t use client or consumer data to train third-party AI models.
Yes. We offer a range of products including our aggregated solutions to suit different trading styles, resource availability and fund structures. Some of our products come with additional material to enable less technical teams and allow them to get the most out of our data.
In addition, our team of researchers, data scientists and analysts are always on hand to support with the onboarding of our data at the start, and analysis during evaluation.
We offer annual subscriptions to our data products.
We offer two core product types:
- Fable Signal: Row level solutions that offer the most granular view of our data. These have a daily live feed of individual transaction by individual user, formatted similarly to the rows on a credit or debit card statement. Designed for data driven quant investors with options to adjust latency and granularity levels.
- Fable Signal Daily: Fable Signal Daily is a daily aggregated read of consumer activity for every merchant, payment processor and merchant category group. Updated every weekday, just 7 days after the consumer transactions occurred, it has been designed to support a range of different trading styles and strategies. With small file sizes and a streamlined schema, Fable Signal Daily can be smoothly integrated into the models of most data teams.
We offer a range of products at different price points to suit different investment styles and budgets. This applies to both our row level and aggregated products. Please get in touch if you’d like to find out more.
Our data is typically delivered via AWS S3, and we are constantly reviewing other access methods so that our clients can access and get the most value out of our data in a way that suits them. Please get in touch if you would like to discuss your preferences for accessing our data.
Yes. We understand the importance of back-testing our data against reported KPIs within the evaluation process.
This is why we have a comprehensive suite of back-tests on a large volume of tickers covered by our data. Our approach involves comparing metrics derived from Fable’s panel against reported company KPI’s. We evaluate our back-test results using a variety of performance measures. To find out more about these, please get in touch.