
Luke Kennedy
CEO
CEO
Luke is an experienced builder of teams, products, and market making businesses. In his 20s, he founded two investor research companies, building out global research platforms in partnership with teams that now lead and develop those businesses beyond his imagination.
Some of the institutions that have nurtured and constrained Luke in equal measure include the London School of Economics, policy think tank DEMOS, and the Goldman Sachs SME alumni scheme. At Fable, Luke’s role is to challenge – challenge the market, the team, and our data.
“Away from Fable, I am an adviser to Government departments and also a school governor. I am a terrible but enthusiastic and passionate piano player, and I love spending holidays surfing with my children”.

Paul Davidson
Non-Executive Director
Paul is an Investor at Octopus Ventures investing across a range of B2B technology and software companies.
He is a CFA Charterholder and has been investing in and working with SMEs / scale-up stage businesses for over 13 years. Prior to joining Octopus Ventures, he worked for the Royal Bank Of Scotland in their Leveraged Finance team. Paul is NED of several B2B companies operating across Europe, advising them on how to scale and grow with institutional investment support.

Rt Hon. David Laws
Non-Executive Director

Rt Hon. David Laws
Non-Executive Director
Non-Executive Director
Between 2010 and 2015, David served in the Coalition Government as Chief Secretary to the Treasury, Schools Minister, and Cabinet Office Minister.
David was Member of Parliament for Yeovil from 2001 until 2015.
David graduated from King’s College, Cambridge, with a double first class honours degree in economics and worked at J.P. Morgan and Barclays de Zoete Wedd

Prof. Anne Trefethen
Non-Executive Director
Non-Executive Director
Anne is Pro Vice-Chancellor and Professor of Scientific Computing at the University of Oxford. Her work in industry and academia focuses on numerical algorithms and software, computational science and high-performance computing.
At Fable, Anne is a Non Exec Director and strategic advisor, on science, technology and Fable’s wider organisational development and growth.

Jason McGibbon
Non-Executive Director
Non-Executive Director
A chartered accountant/ corporate finance adviser prior to over 20 years at the global private asset growth investor Bridgepoint, leading their consumer investment team, living & taking on a series of Board roles across a range of geographies in Europe and the US.
Now the Chair/ Investor/ NED of several scale-ups in the consumer, Â data & teach sectors, including Fable. Jason is also a NED of the Scottish National Investment Bank and a trustee of the Entrepreneurial Scotland Foundation.

James Sherwood-Rogers
Strategic Advisor
Strategic Advisor
James led the growth of Landmark Information Group for DMGT, creating a data business that stretched across property, financial and insurance markets, with sales in excess of £200m.
Now a board director and investor, James is also Chairman of COPSO, the property data trade body, and a member of the Land Registry Advisory Council.