Fable Data Privacy Policy
Version: 1.1
Last Reviewed: 9th July 2026
1. Introduction
Fable Data Limited (“Fable”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal data responsibly.
This Privacy Notice explains how we collect, use, store and protect your personal data when you:
- visit our website;
- contact us using our website;
- apply for employment with us;
- communicate with us in connection with our business; or
- otherwise interact with us.
This Privacy Notice applies only to the processing of personal data. It does not apply to information that is anonymous and cannot reasonably be used to identify an individual.
Please read this Privacy Notice together with our Cookie Policy and Terms and Conditions.
2. Who We Are
Fable Data Limited
Company No. 11108980
205–206 Metal Box Factory, 30 Great Guildford Street, London SE1 0HS
Privacy enquiries: DPO@fabledata.com
3. Scope of this Privacy Notice
This Privacy Notice explains how we process personal data relating to:
- visitors to our website;
- individuals who contact us through our website;
- job applicants;
- business contacts;
- representatives of customers, suppliers and professional advisers.
It does not apply to our employees, whose personal data is processed under separate internal privacy documentation.
4. Personal Data We Collect
Depending upon how you interact with us, we may collect:
Website enquiries
- name;
- organisation;
- email address;
- telephone number (if provided);
- enquiry details.
Recruitment
- contact details;
- curriculum vitae;
- employment history;
- qualifications;
- information provided during the recruitment process.
Business contacts
Where you represent a customer, supplier or other organisation we may process:
- business contact details;
- job title;
- correspondence;
- records of meetings and communications.
Technical information
When you use our website we may collect technical information including:
- IP address;
- browser type;
- device information;
- website usage information;
- cookie identifiers,
where permitted by applicable law and our Cookie Policy.
5. How We Use Your Personal Data
| Purpose | Personal Data | Lawful Basis |
| Responding to website enquiries | Contact details and enquiry information | Legitimate interests |
| Managing recruitment | Application information | Steps prior to entering into a contract and legitimate interests |
| Managing relationships with customers and suppliers | Business contact information | Contract and legitimate interests |
| Operating, maintaining and securing our website | Technical information | Legitimate interests |
| Complying with legal and regulatory obligations | Relevant personal data | Legal obligation |
| Establishing, exercising or defending legal claims | Relevant personal data | Legitimate interests |
Where we rely upon consent, you may withdraw that consent at any time please contact the DPO at DPO@fabledata.com.
6. Recruitment
If you apply for employment with Fable, whether directly through our website or otherwise, we will process the information you provide to assess your suitability for employment.
This may include:
- CVs;
- employment history;
- qualifications;
- interview notes;
- communications during the recruitment process.
Where you are unsuccessful, we generally retain your recruitment information for three years plus one additional year unless a longer retention period is required by law or you request earlier deletion where applicable.
7. Website Enquiries
When you submit an enquiry using our website, we process your personal data to:
- respond to your enquiry;
- communicate with you;
- maintain records of our communications;
- administer our business.
Website enquiries are generally retained for a maximum period of three years.
8. Business Relationships
We process personal data relating to individuals who work for our customers, suppliers, advisers and other business partners.
This processing enables us to:
- manage commercial relationships;
- administer contracts;
- communicate with business contacts;
- comply with legal obligations;
- protect our legal interests.
9. Our Use of Anonymous Information
In addition to processing personal data for the purposes described in this Privacy Notice, Fable produces market intelligence using anonymous information supplied by authorised data providers.
Fable assesses the information it receives in accordance with applicable data protection legislation.
Where information is anonymous and individuals cannot reasonably be identified, it falls outside the scope of applicable data protection legislation.
Accordingly, this Privacy Notice does not apply to anonymous information.
10. Sharing Personal Data
We do not sell your personal data.
Where necessary, we may share personal data with carefully selected third parties, including:
- website hosting providers;
- information technology service providers;
- recruitment service providers;
- professional advisers;
- auditors;
- regulators;
- law enforcement authorities where required by law.
All third parties processing personal data on our behalf are required to implement appropriate security measures and process personal data only in accordance with our instructions.
11. International Transfers
Where we use third-party service providers that process personal data outside the United Kingdom, we will ensure appropriate safeguards are in place in accordance with applicable data protection legislation.
Where applicable, these safeguards may include adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.
12. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected.
Our principal retention periods are:
| Processing Activity | Retention |
| Website enquiries | 6 months |
| Recruitment records | 6 months |
| Business communications | As required for the relevant business relationship and applicable legal obligations |
Where personal data is no longer required, it is securely deleted or anonymised.
13. Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.
These measures include:
- role-based access controls;
- logging and monitoring of systems;
- supplier due diligence;
- information security governance;
- policies and procedures designed to protect personal data.
No security measures can guarantee absolute security; however, we continually review and improve our controls to protect the information entrusted to us.
14. Your Rights
Subject to applicable law, you may have the right to:
- request access to your personal data;
- request correction of inaccurate personal data;
- request deletion of your personal data;
- request restriction of processing;
- object to processing carried out on the basis of legitimate interests;
- receive your personal data in a portable format where applicable;
- withdraw consent where processing is based on consent.
To exercise any of these rights, please contact:DPO@fabledata.com
We may request additional information to verify your identity before responding to your request.
15. Cookies
Our website uses cookies and similar technologies.
For detailed information about the cookies we use, why we use them and how you can manage your preferences, please refer to our Cookie Policy.
16. Complaints
If you have any concerns about how we process your personal data, we encourage you to contact us in the first instance so that we can try to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner’s Office if you believe your personal data has been processed unlawfully.
17. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, technology, legal requirements or regulatory guidance.
The latest version will always be published on our website, and the “Last updated” date at the top of this Privacy Notice will indicate when changes were made.
We encourage you to review this Privacy Notice periodically.