Fable Data Cookies and Similar Technologies Policy

Version: 1.1
Last Reviewed: 10^th July 2026

1. Introduction

This Policy explains how Fable Data Limited uses cookies and similar technologies on its website. It should be read alongside the Privacy Notice and reflects our obligations under the UK GDPR and PECR.

2. Who We Are

Fable Data Limited
Company No. 11108980
205–206 Metal Box Factory, 30 Great Guildford Street, London SE1 0HS
Privacy enquiries: DPO@fabledata.com

3. What Are Cookies?

Cookies are small text files placed on your device to support website functionality, security and analytics. We may also use similar technologies.

4. Our Approach to Privacy

We regularly review cookies and similar technologies to ensure they remain necessary, proportionate and aligned with our legal obligations. Legacy technologies are periodically reviewed.

5. Why We Use Cookies

To operate and secure the website, improve performance, understand visitor behaviour, support visitor engagement and protect against malicious activity.

6. Cookie Consent

Under PECR we will obtain consent before placing non-essential cookies on your device. Users will be able to accept, reject or manage preferences and change them later via Cookie Settings. Strictly Necessary cookies do not require consent.

7. Categories of Cookies

Strictly Necessary
Analytics
Functional

8. Third-Party Technologies

Google Analytics – website analytics.
Google Tag Manager – manages deployment of website technologies. Fable does not currently use legacy Google components for active advertising campaigns and reviews legacy technologies periodically.
Hotjar – usability analytics.
LinkedIn – LinkedIn content, links and recruitment activities.
Zoho SalesIQ – visitor engagement and session management.
Google reCAPTCHA – spam and bot protection.

9. Managing Cookies

You can manage cookies through your browser settings and, once implemented, through the Cookie Settings available on our website.

10. Changes to this Policy

We review this Policy regularly and update it following changes to our website, technologies or legal requirements.

11. Contact Us

Compliance – DPO@fabledata.com

Cookie Inventory Verification

Last Verified: 09 July 2026
Verification Method: Review of the live website using browser developer tools and cookie scanning technology.

Review Frequency:

At least annually.
Following material website changes.
Following deployment or removal of third-party technologies.
Following legal or regulatory changes.

Cookie	Provider	Purpose	Category	Duration
_ga	Google Analytics	Website analytics	Analytics	1 year 1 month
_ga_*	Google Analytics	Page view measurement	Analytics	1 year 1 month
_hjSession_*	Hotjar	Session analytics	Analytics	1 hour
_hjSessionUser_*	Hotjar	Persistent analytics ID	Analytics	1 year
bcookie	LinkedIn	LinkedIn functionality	Functional	1 year
li_gc	LinkedIn	Consent preferences	Functional	6 months
lidc	LinkedIn	Service functionality	Functional	1 day
__cf_bm	Cloudflare	Bot protection	Strictly Necessary	1 hour
rc::a	Google reCAPTCHA	Spam protection	Strictly Necessary	Persistent
rc::c	Google reCAPTCHA	Spam protection	Strictly Necessary	Session
ziwsSession	Zoho SalesIQ	Visitor session	Functional	Session
ziwsSessionId	Zoho SalesIQ	Visitor ID	Functional	Session
ziScriptSession	Zoho SalesIQ	Visitor engagement	Functional	Session
ziPendingTelemetry	Zoho SalesIQ	Telemetry	Functional	Session
_zitok	Zoho SalesIQ	Visitor engagement	Functional	1 year
unifiedScriptVerified	Zoho SalesIQ	Technical	Functional	Session
hjViewportId	Hotjar	Viewport analytics	Analytics	Session
hjActiveViewportIds	Hotjar	Viewport analytics	Analytics	Persistent

Appendix A – Cookies and Similar Technologies Register

Cookie inventory last verified: 09 July 2026

The table below sets out the cookies and similar technologies that may be used on the Fable Data website. The cookies used may vary depending on the pages you visit, your browser settings and the preferences you select through our Cookie Settings.

Cookie	Provider	Purpose	Category	Duration
_ga	Google Analytics	Distinguishes unique visitors and helps us understand how our website is used.	Analytics	1 year 1 month
_ga_*	Google Analytics	Stores and counts page views for website analytics.	Analytics	1 year 1 month
_hjSession_*	Hotjar	Maintains visitor session information to support website analytics and usability improvements.	Analytics	1 hour
_hjSessionUser_*	Hotjar	Assigns a unique identifier to help us understand how visitors interact with our website over time.	Analytics	1 year
hjViewportId	Hotjar	Records viewport information to improve website usability.	Analytics	Session
hjActiveViewportIds	Hotjar	Supports analysis of visitor interaction with different screen sizes and layouts.	Analytics	Persistent
bcookie	LinkedIn	Supports LinkedIn functionality associated with our website and LinkedIn presence.	Functional	1 year
li_gc	LinkedIn	Stores visitor consent preferences relating to LinkedIn technologies.	Functional	6 months
lidc	LinkedIn	Supports the operation and performance of LinkedIn services.	Functional	1 day
__cf_bm	Cloudflare	Helps protect the website against malicious traffic and automated abuse.	Strictly Necessary	1 hour
rc::a	Google reCAPTCHA	Helps distinguish legitimate users from automated bots to protect website forms.	Strictly Necessary	Persistent
rc::c	Google reCAPTCHA	Session-based bot detection used to protect website forms.	Strictly Necessary	Session
ziwsSession	Zoho SalesIQ	Supports visitor session management.	Functional	Session
ziwsSessionId	Zoho SalesIQ	Maintains a visitor session identifier.	Functional	Session
ziScriptSession	Zoho SalesIQ	Supports visitor engagement functionality.	Functional	Session
ziPendingTelemetry	Zoho SalesIQ	Supports visitor engagement and service performance.	Functional	Session
_zitok	Zoho SalesIQ	Supports visitor engagement services.	Functional	1 year
unifiedScriptVerified	Zoho SalesIQ	Supports the operation of visitor engagement functionality.	Functional	Session

Third-Party Technologies

Our website currently uses the following third-party technologies:

Provider	Purpose
Google Analytics	Website analytics and performance measurement.
Google Tag Manager	Manages the deployment of website technologies.
Hotjar	Website usability and behavioural analytics.
LinkedIn	Supports our LinkedIn content, recruitment activities and related functionality.
Zoho SalesIQ	Visitor engagement and session management.
Google reCAPTCHA	Protects website forms from spam and automated abuse.
Cloudflare	Supports website security and bot management.

For ease of reference, we group cookies into the following categories:

Category	Description
Strictly Necessary	Essential for the operation, security and integrity of the website. These cookies do not require consent under PECR.
Analytics	Help us understand how visitors use our website so that we can improve its performance and usability. These cookies are only used with your consent.
Functional	Support enhanced website functionality, visitor engagement and embedded third-party services. These cookies are only used with your consent where required.