Fable’s Macro Dataset Reveals the Dynamism of Consumer Behaviour

How have the fluctuations in the macroeconomic environment impacted consumer habits over the last 5 years?

From the pandemic lockdowns and re-openings to a world of soaring inflation and higher interest rates, the fluctuations in the macroeconomic environment have seen consumers’ habits rapidly change over the last 5 years.

Fable’s transaction dataset is ideal for capturing the dynamism of consumers across the major European economies. Our Macro Product aggregates our billions of rows of data into well-defined sectors per country at a weekly frequency and provides a view of consumer behaviour a quarter before official sources.

Here we focus on three sectors – Groceries, Restaurants and Electronic Goods, looking at annual wallet shares to understand how national expenditure habits change over time, using 2019 as our benchmark.

Our three key take-aways:

Electronic Stores

We have shown these changes on an annual basis to provide a high-level picture, but using Fable’s Macro Product, these results can be obtained on a weekly basis in near real-time to get a truly dynamic view of consumer behaviour.

The UK’s latest GDP print pointed to the economy emerging from recession in Q1, however, we will have to wait until the end of Q2 for the full consumer picture to be published.

In contrast, Fable’s Macro Product provided this view of consumer behaviour shortly after the end of Q1.

For more information, please reach out to anoop@fabledata.com or contact us.