Discover how representative Fable’s consumer spend data is of the European economy

Macro validation has shown Fable Data’s European consumer transaction data to be highly representative of consumer populations and household spend across Europe. See below for some examples of Fable Data’s correlation in two major European countries covered by our data (UK and Germany) and links to more detailed results.

Fable Data is well correlated with key household spending categories with >90% correlation in many areas


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Fable Data’s customer base is representative of the 16 German states


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