UK
Macrobenchmarking
A comparison between the composition of Fable’s dataset and official numbers
Fable Data’s customer base is representative of the four UK countries’ adult population with a geographical split similar to that reported by the ONS
Fable Data provides a good read-through for c60% of UK household spending
As a predominantly credit card consumer transaction data set that is compliant under GDPR Fable Data captures a lower proportion of payments such as Housing costs, Education bills, Communication bills and Purchase of Vehicles and Insurance type products. Areas where Fable Data has particularly high coverage:
Fable Data is well correlated with key household spending categories with >90% correlation in many areas
Fable Data is well correlated with published ONS Retail sales data with >90% correlation in all areas
