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Luke Kennedy
Founder & CEO

"During my time in government and business I helped Ministers, industry leaders and global investors make strategic decisions. Too often these decisions are based on data sets that are small in sample, stale and skewed. This leads to sub-optimal decision on matters of policy, capital allocation and commercial strategies – ultimately negatively impacting economic growth, job creation and levels of investment into public services. I was frustrated, and at times very worried. And believed there must be better data out there. This is why I set up Fable Data.

We are working with cutting edge technology and financial partners from across Europe, to build anonymised consumer and business data sets that are real-time, large scale, accurate and predictive. We can see the economy in real time.


There are many commercial applications for this data; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.''

Talk to me about building new markets, managing growth & surfing the stormy Atlantic.

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Talk to me about building a culture of analytics driven decision making. And Greek Islands.

Chris Parr
Director of Commercial Operations

Felicity Emmett
Planning Director & Chief of Staff

Talk to me about Fable's future plans, empathy in business, and amateur artistry.

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Talk to me about trading strategies, data security, and the office WiFi.

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Sairam Kamath
Chief Product Officer

Stephanie Goulden
Snr Business Development Director

Talk to me about data driven investment, scaling businesses, and the best alpine resorts.

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Anthony Graham
Chief Operating Officer

Talk to me about driving value from data, and African safaris.

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Suraj Gohil 
Chief Strategy Officer 
& Co-Founder 

Talk to me about the stock market, Fable products, and finding the best coffee.

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Peter Johnson
Chief Finance Officer

Talk to me about business finances, compliance, and Goethe.

Our Team

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Simon Marsh
Chief Commercial Officer

Talk to me about business strategy, corporate innovation, and football.

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Craig Ball
Chief Information Officer

Talk to me about leveraging technology and data science, and building and racing bikes.

chris.jfif

Talk to me about building a culture of analytics driven decision making. And Greek Islands.

Chris Parr
Director of Commercial Operations

Felicity Emmett
Planning Director & Chief of Staff

Talk to me about Fable's future plans, empathy in business, and amateur artistry.

Felicity.jpg

Talk to me about trading strategies, data security, and the office WiFi.

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Sairam Kamath
Chief Product Officer

Stephanie Goulden
Snr Business Development Director

Talk to me about data driven investment, scaling businesses, and the best alpine resorts.

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