People with purpose, building data with integrity 

Luke Kennedy
Founder & CEO

"During my time in government and business I helped Ministers, industry leaders and global investors make strategic decisions. Too often these decisions are based on data sets that are small in sample, stale and skewed. This leads to sub-optimal decision on matters of policy, capital allocation and commercial strategies – ultimately negatively impacting economic growth, job creation and levels of investment into public services.


I was frustrated, and at times very worried. And believed there must be better data out there. Which is why I set up Fable Data. We are working with cutting edge technology and financial partners from across Europe, to build anonymised consumer and business data sets that are real-time, large scale, accurate and predictive. We can see the economy in real time.


There are many commercial applications for this data; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.''

Talk to me about building new markets, managing growth & surfing the stormy Atlantic.

Peter Johnson
Chief Finance Officer

Talk to me about business finances, compliance, and Goethe.

Rudy Seeneevassen
Director, Organisational Development

Talk to me about company efficiency, Agile, and global cuisine.

Tiffany Lathe 
Legal Counsel

Talk to me about contracts, IPOs, and company culture.

Jason McGibbon

Non-Executive Director
 

James Sherwood-Rogers
Non-Executive Chairman

Kitty Ussher

Chief Economic Advisor 

Talk to me about corporate products, new markets, and geography.

Mick O'Connor
Director, Corporate Products & Strategy

Felicity Emmett
Planning Director & Chief of Staff

Talk to me about Fable's future plans, empathy in business, and amateur artistry.

Fiona Isaac
Senior Marketing Manager

Talk to me about marketing strategy, ESG factors, and baking.

Mark Howland

PM Consumer Insight Data Product & Chief Data Scientist

Talk to me about data science, ethics, and Oxford United FC.

Talk to me about trading strategies, data security, and the office WiFi.

Sairam Kamath
Chief Technology Officer

Stephanie Goulden
Business Development Director

Talk to me about data driven investment, scaling businesses, and the best alpine resorts.

Richard Taylor
Data Scientist

Talk to me about cosmology, abstraction, and your favourite music.

Jonathan Franco
Data Scientist

Talk to me about machine learning, Python and gaming.

Marco Catania
Junior Data Scientist

Talk to me about computer programming, value investment and gaming.

Lucy
Office Dog

Lucy’s role is to keep Regent’s Park free of squirrels, or find somewhere to sleep in the office.

Archie
Office Dog

A true terrier, with endless enthusiasm, Archie is happiest chasing anything that catches his attention. No detail escapes him.

Lore Campbell
Data Analyst

Talk to me about data visualisation, modelling and science fiction.

Masood Shah
Senior Data Engineer

Talk to me about SQL, Synapse Analytics and cricket.

Avinash Srinivasan
Fundamental Equity Analyst

Talk to me about Equities, investment insights from Fable Data, and anything about sports.

Zina Papageorgiou
Business Development Executive

Talk to me about transaction data use cases, our portal 'Ask Fable', and history of art.

Anneliese Protheroe
Business Development & Marketing Manager

Talk to me about customer engagement, internal innovation, and floristry.

Charlotte Edge
Account Manager

Talk to me about Fable’s data services, maximising alpha, and dogs.

Ben Gibbons
Partnerships Executive

Talk to me about data ethics, innovation, and anything book-related.

Priscilla Donkor
Project Support & Admin Officer

Talk to me about all things admin and project related, and naturopathy.

Esra Guzel

Junior Data Scientist

Talk to me about NLP, data analysis, and cycling.

Ibrahim Sarwar
Financial Controller

Talk to me about business finance, financial models and BBQs.

Celia Detrez
Junior Data Scientist

Talk to me about Python, machine learning, and the best brunches.

Debbie Mulloy
VP, Commercial Operations

Talk to me about commercial strategy, team motivation, and interior design. 

Anthony Graham
VP, Data & Product Operations

Talk to me about driving value from data, and African safaris.

Suraj Gohil 
Chief Strategy Officer

& Co-Founder 

Talk to me about the stock market, Fable products, and finding the best coffee.

We provide data and insight services using consumer and SME transaction data from millions of users within European banks and

credit card providers. We are on a mission to provide better data to decision makers,

anonymised, real time and at scale.



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