People with purpose, building data with integrity 

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Luke Kennedy
Founder & CEO

"During my time in government and business I helped Ministers, industry leaders and global investors make strategic decisions. Too often these decisions are based on data sets that are small in sample, stale and skewed. This leads to sub-optimal decision on matters of policy, capital allocation and commercial strategies – ultimately negatively impacting economic growth, job creation and levels of investment into public services.

I was frustrated, and at times very worried. And believed there must be better data out there. Which is why I set up Fable Data. We are working with cutting edge technology and financial partners from across Europe, to build anonymised consumer and business data sets that are real-time, large scale, accurate and predictive. We can see the economy in real time.

There are many commercial applications for this data; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.''

Talk to me about building new markets, managing growth & surfing the stormy Atlantic.


Peter Johnson
Chief Finance Officer

Talk to me about business finances, compliance, and Goethe.


Felicity Emmett
Planning Director & Chief of Staff

Talk to me about Fable's future plans, empathy in business, and amateur artistry.


Tiffany Lathe 
Legal Counsel

Talk to me about contracts, IPOs, and company culture.

Marco Catania
Product Tech Lead

Lore Campbell
Data Scientist


Zina Papageorgiou
Business Development Executive

Talk to me about transaction data use cases, our portal 'Ask Fable', and history of art.

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Anneliese Protheroe
Business Development & Marketing Manager

Talk to me about customer engagement, internal innovation, and floristry.

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Charlotte Edge
Account Manager

Talk to me about Fable’s data services, maximising alpha, and dogs.


Ben Gibbons
Partnerships Executive

Talk to me about data ethics, innovation, and anything book-related.


Ibrahim Sarwar
Financial Controller

Talk to me about business finance, financial models and BBQs.


Esra Guzel

Data Scientist

Talk to me about NLP, data analysis, and cycling.


Talk to me about Python, machine learning, and the best brunches.

Celia Detrez
Data Scientist

Jason McGibbon

Non-Executive Director


James Sherwood-Rogers
Non-Executive Chairman

Chris Parr

Director of Commercial Operations

Talk to me about building a culture of analytics driven decision making. And Greek Islands.


Jonathan Franco
Senior Data Scientist

Talk to me about machine learning, Python and gaming.


Talk to me about computer programming, value investment and gaming.

Mark Howland

Product Development Director

Talk to me about data science, ethics, and Oxford United FC.


Talk to me about trading strategies, data security, and the office WiFi.


Sairam Kamath
Chief Product Officer

Stephanie Goulden
Business Development Director

Talk to me about data driven investment, scaling businesses, and the best alpine resorts.


Richard Taylor
Senior Data Scientist

Talk to me about cosmology, abstraction, and your favourite music.


Talk to me about data visualisation, modelling and science fiction.

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Avinash Srinivasan
Research Manager

Talk to me about Equities, investment insights from Fable Data, and anything about sports.


Office Dog

Lucy’s role is to keep Regent’s Park free of squirrels, or find somewhere to sleep in the office.


Office Dog

A true terrier, with endless enthusiasm, Archie is happiest chasing anything that catches his attention. No detail escapes him.

Anthony Graham
VP, Data & Product Operations

Talk to me about driving value from data, and African safaris.


Suraj Gohil 
Chief Strategy Officer

& Co-Founder 

Talk to me about the stock market, Fable products, and finding the best coffee.