40% OF MAJOR UK CAFÉ RETAILER SPEND IS CONCENTRATED ACROSS 3 UK REGIONS

Spend across major café retailers is highest in Central London, the North West and the South East of England. The market leaders across these regions differ significantly with Pret leading in London, Greggs in the North West and Costa in the South East.

CENTRAL LONDON IS AN IMPORTANT BATTLEGROUND FOR CAFÉ RETAILERS

While Pret currently hosts over 60% of its stores in Central London, Greggs hosts just 6% with its largest footprint in the North West and a more balanced coverage overall across all UK regions.

GREGGS LONDON PRESENCE IS INCREASING BUT PRET STILL DOMINATES

Over the last 18 months, Greggs has shown consistent store growth across Central London, although it still boasts less than half the 100 stores Pret does in this region.

GREGGS SALES IN EAST AND WEST MIDLANDS FOLLOW CLOSELY BEHIND CENTRAL LONDON

With the opening of more stores has come positive YoY sales growth across all regions for Greggs over the first half of 2023, with Central London continuing to dominate followed by the Midlands.

FABLE DATA CORRELATES >97% ACROSS THE RESTAURANT SECTOR WITH EXTERNAL SOURCES

Fable Data achieves high levels of accuracy at the most granular levels. Using publicly available benchmarks, we see high correlations against ONS sectors as well as publicly reported individual merchant performance.

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