Unavailable via any other data supplier
Provides a T+1 read of the European economy
Sourced directly from global banks and financial institutions
Unrivalled merchant and consumer attributes, with a hashed consumer key
Fully tagged coverage of 1000s of merchants
Always anonymized and GDPR compliant
Diverse data sourcing for a well stratified sample
6 years of history for backtesting and trend analysis
Fable's bespoke four stage process to produce world class datasets...
We exclusively partner with banks and credit card companies to build an anonymised, real time sample representative of the entire consumer economy.
Our classification models turn raw transaction data into row level transactions, tagged to merchants and stock tickers, and combined with enhanced socio-demographic information.
Our experts will work with you to find signals and form new data-driven strategies. Choose from our row level products, or data aggregated by merchant or category.
Flexibly receive our daily data through SFTP, Amazon S3 delivery.
Fable’s consumer spending data has been adopted by top-tier investors, global tech companies, media outlets, government institutions and academic research bodies.
Our Award winning European transaction data is directly sourced from banks and credit card issuers, enabling our products to powerfully track real time spending. Fable is also at the forefront of alternative data ethics and standards.
Our services are exclusively designed for Institutional Investors and Retail & Commerce enterprises who require a reliable read in four key market areas – transactions, timing, shopper intelligence and competitor performance.
A unique source of real time company insight
Powering systematic trading models
Giving equity investors valuable advance indications of company earnings
Showing VCs the whole world of the consumer for deep analysis
Providing revenue insights on private companies to PE funds.
Retail & Commerce
A real time portal into the consumer market
Giving unique insights into how and where your customers shop
Enabling whole of wallet analysis
Providing named competitor intelligence in real time
Highlighting and pinpointing the size and growth of adjacent sectors.
Monitor direction and magnitude of merchant performance across Europe
Gain insights on business results before earnings
Observe behavioural shifts underpinning company and sector performance
Understand company KPI metrics including retention, wallet share, online/offline spend
Source new targets for investment from our long tail of tagged merchants
Perform due diligence on companies you are looking to invest in
Monitor your portfolio companies
PE & VC
Identify new verticals and adjacent business opportunities based on consumer spending habits
See your share of wallet in real-time
Perform cohort, churn and retention analysis
Ability to see your market share and benchmark against named competitors across multiple KPIs