Data buyers
Gain access to real-time, anonymized consumer spend data from millions of debit and credit cards across thousands of brands to understand, target and build your marketing audience.
Use the powerful combination of consumer spend, location and demographic information to fine tune your personalisation and targeting.
Turn consumer intelligence into increased market share and revenue growth with access to the most comprehensive anonymized dataset of European banking and credit card transactions.
Understand and plan
Target and convert
Measure and improve
CASE STUDY
Obtain your brand-specific audience using card transaction history to find consumers frequently shopping at Lidl, Aldi and Costco.
Identify over-indexing postcode sectors in this segment to build the strongest audience of consumers.
Enable this segment via preferred Demand-Side-Platform (Fable audiences are available via all major DSPs)
Use transaction data to measure results and see a noticeable
uplift in market share.
One Year On: How Club Pret’s Subscription Overhaul Is Reshaping Customer Behaviour Since its launch in October 2020, Pret a Manger’s subscription service has seen several iterations but none as transformative as the change introduced last year. In a bold move, Pret shifted from a £30/month model offering up to five free drinks a day (plus 20%…
Among a select group of retailers serving UK customers, Argos, Currys and John Lewis are the winners of the 2024 festive period having successfully increased their total monthly spend and share of spend in both November and December.
The fight for market share and consumer loyalty sees streaming services pivot their business models in a bid to remain competitive. What is the impact on the consumer and bottom line?
The seamless transition to price rises and plan changes continues amongst the streaming giants' customer bases.
How much are customers spending and how is this changing across brands and countries?
How has the macroeconomic environment impacted consumer habits over the last 5 years?
Higher-than-expected growth in travel spend driven by Southern Europe and hotels-focused platforms.
As Spotify pushes to profitability, price rises remain a key growth driver as Q1 highlights weakest QoQ subscriber adds in two years.
How does Shein’s growth compare to the likes of e-commerce stalwart, Amazon? And which Fast Fashion staples are losing wallet share as a result of this growth across acquisition, retention and ACV?
The latest view from Netflix’s top 5 European markets. Netflix’s introduction of a new ad-based subscription tier in October 2022 was the most dramatic strategy shift in years and it’s having a profound impact on their subscriber mix, as they also rethink their pricing strategy and review their legacy plans. Why is Europe so…
It is sourced directly and exclusively from banks and credit card issuers. We are proud of the long- term partnerships we have built with global banks, who trust us to handle, share and commercialize their data.
We have over seven years of history for demand forecasting and trend analysis, and we cover the performance of a high volume of merchants including listed and private companies. Our data portfolio is constantly updated as we onboard new European data partners. Please contact us for the latest information on global coverage and scale.
Our data is pan-European. We are continuously growing the number of European countries we cover and the amount of data we hold for each. For a detailed breakdown, please get in touch.
No. We have strict onboarding and quality assurance practices in place to ensure all our data at onboarding states is PD free. Our rigorous quality assurance processes ensure this remains the case.
Yes, we offer a 30–day trial of our live feed and full history. Trials are available on all products. Please get in touch to find out more.
Yes. Our products come with additional material to enable all technical teams and allow them to get the most out of our data.
In addition, our team of researchers, data scientists and analysists are always on hand to support with the onboarding of our data at the start, and analysis during evaluation.
We offer annual subscriptions to our data products.
We offer row level transaction data (Fable Signal), which provides the most granular view of the European economy. We offer a daily live feed of individual transaction by individual user, formatted similarly to the rows on a credit or debit card statement.
We offer a range of different price points to suit all our clients depending on the sectors and geographies that most interest them. Please get in touch if you’d like to find out more.
Our data is typically delivered via AWS S3 and we are constantly reviewing other access methods so that our clients can access and get the most value out of our data in a way that suits them. Please get in touch if you would like to discuss your preferences for accessing our data.
