Informed decisions start with the best possible data

HFM Best Alternative Data Provider 2021

Our mission is to arm the world’s decision-makers with the most reliable, trustworthy and timely consumer transaction data available.


Data Suppliers

A proven track record of ethically-oriented data monetization

Fable’s data is trusted by many of the world’s most influential organizations including…


Compliance & Data Ethics

The Ethical Gold Standard

  • Compliance and data ethics are at the heart of our business. We call our methodology ‘privacy by design’, which means that responsible data handling, and the preservation of privacy, are always our first considerations, it is also key to our success
  • Transparent, integrated and innovative processes have been embedded into our daily operations, both internally and externally. As a result, we continue to collaborate with many influential global organisations who trust us and rely on our data to conduct their own economic analysis and policymaking.

62 Merchant categories

Spending across distinct merchant category groups

637 Tagged companies

rolled up to 396 tagged tickers across UK, EU, US and ROW

1413 Private companies

Consumer spending across private merchants

“By far the best European data vendor we have interacted with. Really like the clean, sophisticated mapping and different panelization methods – you have a really desirable data set”

Investor Client

“Earliest read of consumer behaviour during Covid-19”

Government Partner

“Great product in terms of coverage and timeliness. Particularly impressed with the live feed, mapping and Core Panel”

Investor Client

“Your data is the best we’ve seen from an EU perspective”

“Well structured, granular and good coverage”

Investor Client

“The Department for Business, Energy & Industrial Strategy (BEIS) has used Fable data to help support questions in a wide range of policy areas. The speed of delivery allows us to get insight into rapidly evolving policy questions in real time, while the granularity of the transaction data enables us to understand the underlying drivers of changes in spending trend” 

Government Partner

The latest from our Insights Centre_

IMF – The Impact of Monetary Policy Shocks on Credit Card Spending

Researchers at the IMF have published another working paper using Fable’s data. The paper demonstrates the advantages of having high-frequency data to help improve the identification of the effects of monetary policy. The differences are particularly noticeable when compared to more traditional data sources on consumption, which are usually subject to less frequent aggregation. Additionally,…

Partner research

UK and Germany Spend Insight Report 05 Dec – 11 Dec 2022

In this week’s report, spend in the UK was flat 0% versus 2021 (YoY) and up 14% versus 2019 (Yo3Y). Spend in Germany was up 9% YoY and up 8% Yo3Y. In the UK, as we head into the peak holiday shopping season, spend declines are being seen across most High St regions relative to last year. In Germany, in contrast to the UK, spend growth is being seen across the High St and in some select categories including Clothing & Apparel, Sporting Goods and Health & Beauty Stores

Weekly Spend Report

UK and Germany Spend Insight Report 28 Nov – 04 Dec 2022

In this week’s report, spend in the UK was flat 0% versus 2021 (YoY) and up 10% versus 2019 (Yo3Y). Spend in Germany was up 10% YoY and up 2% Yo3Y. In the UK, Travel spend has picked up ahead of the holiday season. Electronics and Home/Furnishings/Appliances and key food related categories have not shown any major improvements. In Germany, Travel and Public Transport spend growth is above UK levels. Food & Beverage and Grocery/Bakery/Confectionery spending remains consistently higher than last year, continuing the trend seen through H2.

Weekly Spend Report

Contact us

We would love to hear from you. Please submit this form and we will get back to you shortly.

This field is for validation purposes and should be left unchanged.