Our mission is to arm the world’s decision-makers with the most reliable, trustworthy and timely pan European consumer transaction data available. Built for sophisticated AI-powered systems to produce the signals that put businesses ahead of their market.
A proven track record of ethical, compliant value creation
Delivering powerful, real-time European consumer transaction data
The Ethical Gold Standard
62 Merchant categories
950 + Tagged companies
550 + Tagged tickers
1500 + Private companies
B&Ms recent results triggered a sharp share price relief rally in line with signals from Fable Data's consumer spend data as UK shows poorer performance than predicted vs France and Heron.
We did not pivot to AI, we were built for it. Fable Data’s founder and CEO Luke Kennedy on how AI shapes our business, why it matters, and where it began. Everyday someone asks me how AI is impacting our business and market. The answer is simple. Fable was started 7 years ago. Before ChatGPT,…
Shopify, PayPal and Klarna rank as the most popular online payments providers according to consumer spend data, with Buy-Now-Pay-Later services consistently gaining popularity.
One Year On: How Club Pret’s Subscription Overhaul Is Reshaping Customer Behaviour Since its launch in October 2020, Pret a Manger’s subscription service has seen several iterations but none as transformative as the change introduced last year. In a bold move, Pret shifted from a £30/month model offering up to five free drinks a day (plus 20%…
Among a select group of retailers serving UK customers, Argos, Currys and John Lewis are the winners of the 2024 festive period having successfully increased their total monthly spend and share of spend in both November and December.
The fight for market share and consumer loyalty sees streaming services pivot their business models in a bid to remain competitive. What is the impact on the consumer and bottom line?
The seamless transition to price rises and plan changes continues amongst the streaming giants' customer bases.
How much are customers spending and how is this changing across brands and countries?
How has the macroeconomic environment impacted consumer habits over the last 5 years?
Higher-than-expected growth in travel spend driven by Southern Europe and hotels-focused platforms.
As Spotify pushes to profitability, price rises remain a key growth driver as Q1 highlights weakest QoQ subscriber adds in two years.
How does Shein’s growth compare to the likes of e-commerce stalwart, Amazon? And which Fast Fashion staples are losing wallet share as a result of this growth across acquisition, retention and ACV?
The latest view from Netflix’s top 5 European markets. Netflix’s introduction of a new ad-based subscription tier in October 2022 was the most dramatic strategy shift in years and it’s having a profound impact on their subscriber mix, as they also rethink their pricing strategy and review their legacy plans. Why is Europe so…
