Questions we answer:
How price-sensitive are Netflix customers?
Who is Tesco winning market share from?
How is the M&S online business performing against peers?
Are easyjet bookings for the holiday season in line with expectations?
What we do
Decision makers rely on data that is out of date and sub scale.
At Fable we are on a mission to provide better data.
Alternative, anonymous, real time and in large volumes.
Our data ethics
We put ethics first. Simple
What does this mean?
We think long and hard about what data we source and then what we do with it.
Our founding principle is that we only source anonymous data, not personal data.
And we go to great lengths to ensure that the data cannot be reverse engineered to identify an individual.